Which practice helps engage the reader in official writing?

• A. Talk directly to the reader
• B. Avoid direct address
• C. Use only passive constructions
• D. Avoid repetition

Answer: (A)

Talking directly to the reader engages them by making the message personal and actionable. When the writing uses direct address—telling the reader what they should do, what they need to know, or how to respond—it creates a sense of involvement and clarity. In official writing, readers are often looking for precise instructions, responsibilities, and deadlines; using second-person language helps them see exactly what is expected, reducing ambiguity and speeding decision-making. For example, saying “Please submit the report by Friday” directly tells the reader what action to take and by when, which keeps them focused and informed. In contrast, avoiding direct address can make the text feel distant and less likely to prompt a response, while relying solely on passive constructions can obscure who is responsible and hinder engagement. Repetition isn’t inherently about engagement and, if overused, can distract rather than help; the strongest way to engage is to speak to the reader clearly and directly.